Tesco discriminate : against the Jedi?

The British people like to show contempt for the authorities. In the last census, so many people listed "Jedi" as their religion, that it is now an official religion in the UK. Probably one of those chain e-mail pranks that got out of hand. However, some people view it all very seriously. I was reading today that a man from Wales is a fully fledged Jedi, and has claimed Tesco are religiously discriminating against him.

Needless to say Tesco have denied it, and you have to love the standard "denial of un-PC behaviour" statement:

A Tesco spokesman said: "Jedi are very welcome to shop in our stores although we would ask them to remove their hoods.

However, the Jedi was not convinced and said:

"I'll advise worshippers to boycott Tesco if it happens again. They will feel the Force."

Yes. Quite. Something tells me this isn't going to affect Tesco's share price.